SL International Business

February 26, 2008

Why buy land?

Filed under: , , — Tyrian Camilo @ 1:01 pm

A question many have, and will ask: Why buy land in Second Life?

Answer isn’t simple, and most likely it’s personal question, but nevertheless, i will try to give YOU some reasons to consider your own land in Second Life.

Hangout
A place for You and Your friends to hangout, or maybe all bypassers, place to relax and chit chat, and do fun stuff like playing monopoly, chess, cards, Tiny Empires. A place for You and Your friends to gather.

Your hangout could be like a club, beach, garden, or maybe a camp place with night sky sparkling with stars?

Sandbox
Like building? Want to learn building? Hate public sandboxes? Need privacy or more permanent place to sandbox, maybe you are developing dataservers which require to stay longer than mere hours or a day in the place? Then you need your own land, or a sponsor. All public sandboxes have others working too, and time limits how long your stuff can be there. Using someone else’s land with incorrect permissions isn’t the best solution either, for various reasons.

In that case you need your own land. For sandbox you have a lot of choices too mainly, unless you need specific terrain.

Showcase/Portfolio
Artist? Musician? Photographer? Builder? You might need a place to showcase your works, let others enjoy, and give feedback on your works, or maybe even sell your works!

Private Place
A place to be in private. Being in private is hard in Second Life, but the need is there nevertheless. With instant messages, instant transportation, among other things, it might not be easy in Second Life. Maybe You, and maybe your girlfriend/boyfriend want a private secret place? Then you should consider acquiring your own land.

These were some of the many examples for what people generally need land, everyone have their own reasons, and no one is the same than the other. Maybe you want a club exactly to your taste?

The cost can also be offset with many ways, one of the biggest worries for new land owners is can they make the tier? How to get the money now to acquire the land?

There’s many reasons, if it’s a place to hangout with friends, you might ask them to chip in with you and have the land under joint ownership (using a group). Tier is also a lot more expensive for small land owners, you could rent your tier, for example from Ninjaland (Elanthius Flagstaff / Skye Whitcroft), or maybe just rent the land?

Sometimes you can rent land for cheaper than your tier cost would be! Think about cheap? :) Many people argue that SL companies vanish overnight, if you are worried over such, choose a large business doer who has been in business for longer (For example, us, SLIB Real Estate. We’ve been in business since Dec 2006, and in larger scale since Spring 2007).

On the flip side of the coin, price is not all what matters. For example, a estate with higher tier costs basicly means that they are going for more financially stable business model, and are that much less likely to disappear. We have seen several larger estate owners disappear, largely due to neglect towards profit margin, and doing “favours”(letting people go over due significantly). Small profit margin means that the company is more susceptible to market downturns.

Also, you might want a pretty LAKE front, instead of oceanfront, or high up in the hills, or snow land. These all are cases where cost is significantly higher. However, if you are lucky and watch the market, you can sometimes snatch a bargain from these types too.

Mainland vs. Estate is ever-lasting debate also, along with ownership vs. rental. (Estate land ownership is real ownership for the most part too, not lease. Land taxes are present also in Real Life.)

Mainland offers lower running costs, with higher acquirement costs … and usually worse views and no governing at all. However mainland offers definite TANGIBLE value.

Estate offers higher quality land, with governing, and usually with atleast some degree of landscaping. All estate owners are also significantly smaller than corporate Linden Lab, and usually offers more personal level service. However, estates have higher running costs, and not always have definite resale value. Estate land value is highly susceptible to whims of the market. However, this is often offset by lower acquirement price.

There is some mainland spots offering even higher quality than estates generally (or almost ever) offer, but they do come with very very high price tag. From my personal experience, these are insanely rare and hard to come by, with SLIB Real Estate having just a total of few of these places over the time so far! There is also some communities built by Linden Lab, and very often the higher quality & value is associated with Linden Content, roads, bridges etc. For Linden Lab, it’s financially viable to make these ultra high value and quality spots, while as estates have very slim profit margins compared to Linden Lab, that it’s very hard to come with any reason at all to create such landscaping, as usually the surrounding area to the very high quality spot is undesireable, or alternatively, so much land has to be tied up into landscaping.

As for renting, you never own the land, but it’s a cost effective means to get your hands on a piece of land you can call Home. :) Also, you can have an mortgage for the land to have means to acquire more land, and the exact type you want, now, rather than waiting and saving money for a long time.

February 15, 2008

MAINOSTAULU AND AD FARM POLICY

Filed under: , — enni @ 2:56 pm

PRESS RELEASE - 15th February 2008
———————————-
FOR IMMEDIATE RELEASE

Many people incorrectly believe this is an advertising policy, banning advertising combined with parcel sales, while this policy is all about “Ad Farms”, not advertising itself, like told in the blog posting by Linden Lab, Inc.

Also, some people seem to firmly believe that Mainostaulu is affected by this also, infact strongly enough to attempt extortion on those grounds. In reply to those people, and for Linden Lab’s blog posting this press release has been issued.

Mainostaulu has always been about the community, and the need for a serious, real advertising network. All the advertising networks out there, have an strong negative effect on brand due to the method they’ve been ran. Mainostaulu was formed to be alternative to this, with the nicest billboards available, strict policies on placings, and parcel pricing, every ‘rule of thumb’ has an reasoning behind them. Infact, our billboards are so nice that there’s been a lot of people who prefer to keep them around, requested placing to their business locations and helping to increase the advertising effectiveness. Furthermore, if we see a location with an higher risk to get spammed we buy it and place our own advertising there.

Some of our placing reasoning is as follows:
- Billboards are placed away from other advertising and ad farms. Simple reasoning of brand awareness and advertising effectiveness.
- Billboards are unobtrusive, annoying neighbours will cause negative brand effect for advertisers and the whole network. You do not gain clients by annoying them to be your clients.
- Maximum of 2 small parcels within 50meters or 1 bigger parcel within 100meters. In practice, the distances are far greater, but these are the ultimate minimums. This avoids too high density of advertising and ‘Ad Farming’.
- Bigger parcels have multiple ads. This is because tier costs, and our billing is based on 1 advert per 32sqm basis, thus in order to be sustainable an 256sqm parcels needs 8 adverts, and that’s the practical upper limit also. If we’d charge 8 times the current minimum, we would have no advertisers at all, and in this case, would be subject to the “Ad Farming” policy, as we would have no real advertisers at all.

As for the parcel sales themselves, which many have used as reasoning against Mainostaulu to be Ad Farming, Extortion, Blackmailing etc. There is very strong reasoning behind to set them for sale, and the pricing chosen.

We do not want the community to suffer from having them around, and there needs to be a way for neighbours to get them away when needed. As i said before, annoying people is no way to advertise. Thus we set them for sale, however, we cannot set them at low prices neither. However, occasionally we even donate them to neighbours, and have donated a lot of the parcels to Arbor project for various reasons related to neighbours, brand effect and advertising effectiveness. Also, often we have sold these parcels very cheaply to the neighbours, as low as 3L$/Sqm (Same as what Arbor asks for), most commonly we just give an big discount, and all this is based on the effectiveness of the location. Those who have blocked our billboards have caused us direct financial loss, and this group of people is not eligible for any discounts, and usually we also ban them from all of our parcels.

Pricing is chosen with many factors, and we try to keep the price as low as we comfortably can. However, by their nature alone, advertising parcels are worth A LOT more, especially locations like ours with strict guidelines of the placings.

Why do we place parcels to very high prices then? Low prices would mean all this and more:

- Most of locations would be sold, we would have no advertising delivery capacity AT ALL.
- Competiting advertising networks would buy them out in a blink of an eye.
- Neighbours would instantly buy them out, not even thinking about it.
- Our advertisers would actually rather buy the parcels than pay us for the display time, if prices would be low enough.
- We would be running in a loss, without advertising revenue to speak of, neither any significant parcel sale revenue to justify the infrastructure costs.(human resources, technical resources)
- Before the policy, ’spamvertisers’ would’ve been buying our parcels also, causing our network to actually work against the founding philosophies of aiding the community, combatting ’spamvertisers’ and providing a true advertising platform.

Things that affect parcel pricing are: Neighbourhood type: residential lower prices, commercial higher. Activity in the sim: more active, higher price. Ugly and spammed sims lower price. Specialty interests in the vicinity higher price, and last but not least the buy in cost and land pricing in the area.

I’m sorry to say, but prices like under 20L$/sqm for advertising spots are just insensibly low, either we have them for sale at high prices and let neighbours, competitors and advertisers to buy them out, or we do not sell nor donate them AT ALL, to anyone, by any reason at all, and would need to increase the price of advertising. Furthermore, even 1,000L$ for an 32sqm is VERY cheap in business and advertising sense. Personally, i’ve even spent upto 7,000L$ per 32sqm.

Also, despite all of this, we do also need the parcel sale revenues, it provides us a stable baseline of profit from which we can fund our platform development and expansion more than from advertising revenue alone. Due to all the ’spamvertisers’ out there, advertisers are really wary of buying outdoors advertising, and parcel sales revenue allowed us to continue on even during times when there was no advertising revenue to speak of. That being said, it’s always sad to see a good advertising location sold, almost every single parcel sale sets us back that much from reaching wider presense, and causes work. Finding the locations is very hard, and in a bad day, you might spend 8hours and find only 2 to 4 suitable locations.

This has been a lot of food for thought for you, but i want to give you some more: Is Mainostaulu really spamvertising? Is it really that bad that we set our parcels for sale? Advertising always exists and is necessary, do you prefer something like Mainostaulu or someone like Robo Marx or Umnik Hax delivers the advertising? Would you prefer to have the option to buy an advertising parcel nearby your home or be forever stuck with it? Would you prefer obtrusive advertisng over un-obtrusive(like Mainostaulu)? These all are excellent questions i would like every Second Life Land Owner would ask themselves.

About Mainostaulu Network:

Mainostaulu Network is an SL International Business subsidiary company, formed out of the need for nicer advertising in Second Life, advertising with positive brand effect, and to combat “spam advertising networks”. Mainostaulu isn’t just about advertising, it’s also about environment and entertainment.

Mainostaulu Network Media Contacts:
Tyrian Camilo
Chief Executive Officer (CEO)
Mainostaulu Network

http://ancapex.net/symbol/MAI/profile
http://www.sl-investors-bank.com/mainostaulu.php
http://forums.sl-investors-bank.com/mainostaulu-f2.html

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