SL International Business

July 31, 2007

PPC billing model for Mainostaulu

Filed under: — enni @ 5:58 pm

I’ve been thinking that Mainostaulu could have 2 billing models, Pay-Per-Click (PPC) and the normal time-units based one.

I’m already planning an trial on this, and pricing has been decided already, you can already make reservations of this, and expected trial beginning would be by the weekend or next week.

In this model you will pay only for the amount of ordered clicks! (or touches in the sense of SL)

Here is the pricing model:
500 touches : 5,500L$
1,000 touches: 10,000L$
1,500 touches: 14,500L$
2,500 touches: 27,500L$
5,000 touches: 47,500L$
7,500 touches:  59,000L$

I’m only taking to the total of 20,000 touches of orders. You will want to think about to lock-in now for the trial.
You can buy multiples  of the packages.
Last order is allowed to go beyond 20,000 touches limit.

All of these touches will be delivered in high-priority.

Expected completion of delivery of all 20,000 touches:  3 Months or less.

July 21, 2007

Straight to the point, economic depression

Filed under: , , , — enni @ 1:24 pm

Second Life is in a economic depression now, and has been for two months now.

LMH, Liquid Matrix Holding Company but it very right on their announcement at WSE, http://wselive.com/research/announcement_detail/1923

(well ok, their land minimum price calculation is wrong, it neglects Lindex Fee of 3.5% !)

Linden Increases Taxes – Reduces Multiplier

Submitted by: Liquid Matrix Holding Company (LMH)
Date: July 21, 2007

By printing endless amounts of land land Linden Labs has the same economic effect on the second life economy as raising taxes with such reckless disregard would have caused a recession in the real life economy.

Statistics complied by Melina Loonie suggest that new simulators are closing in the $2700 range a ridiculously high price considering the retail price for land prints below 10 a meter.

(USD Price of Auction x Exchange rate)/meters > Lowest Retail Price In Search Engine

Many a sim has not been resold! The real price or cost of the unsold sims has been $2895 or even $3090. This sum will never be recouped in game. Not a single USD input into the game can multiply in the economy. The multiplier would benefit Linden in that they charge multiple levels of tier when land gets resold within the economy. For now Linden has been sucking the life out of the economy. This slowing has been reflected within a highly depressed internal economy.

In response to the land glut, the strategy or many a land seller has been to mark up based on the features. If you buy at 10 a meter, pay tier, and flip for 13.5 you can capture a meager profit. I see so much coastal land for sale this strategy has run stale. On trend, this strategy has or will fail given that the new continent named Corsica. All the land marked at 13 or greater has little or no value.

Increased taxes and a reduced multiplier within the economy has placed the economy into recession. This recession can be seen everywhere, even in Linden retention statistics. But not every company is in recession, some companies are recession proof! The stocks of said companies are significantly undervalued, but little cash exists to purse opportunities.

Sooner or later Linden will see the error of their ways and adjust. If you place your money with LMH we know where to put it to major advantage.

The timing is now, the company is LMH”

Continuing along this route, i talked with a concierge, and she told me that there is still significant demand, and they will continue to flood the market as long as there is significant demand … Their significant demand is: 2000USD or more per auctioned sim.

They don’t realize that the market is really saturated, they still get sold the sims, but there really isn’t any demand left, 25km2 of land for sale, out of roughly 170km2 total mainland. And that’s not all, they are messing with the concept of “Quality Land”, they are flooding with waterfronts so much, no one will know anymore soon what is quality and what is not. Mainland is ruined.

After telling to an fellow realtor about my talk with the concierge, he replied to me:
“Or Even this concierge was wrong or LL guys are stupid. They allready flood the market on a certain way. That is why i pay more than 2000 only for quality land. The problem is they are destroying also the idea of quality, if they release 400 waterfront sims, they will do so. Nobody will know what is quality any more. But for sure, market is already flooded. I think this LL guys are not so good business men as i had thot.”

He’s exactly right, so many is abandoning SL already due to the fact that they are unable to make money there, only the most wisest and savviest are still able to profit stably and enough.

Now, some mathematics too, land costs roughly 10L$/sqm right now, and tier at CHEAPEST costs 0.81L$/sqm/month, their land tax. 10/0.81 = 12.34months, meaning that every year you hold mainland, it’s cost gets multiplied. After 12.34months, that same land has costed you now total of 20L$/sqm. That is INSANE, compared to the few percentages on RL you have as land tax. That tax is COMPLETELY UTTERLY INSANE HIGH.

Doing some rough mathematics, a Dual CPU server with Dual Core opterons costs around 3,000USD-3,500USD by estimates. 1 region per CPU CORE, that means 4 regions per server. over 8,000USD immediate revenue, and ATLEAST 780USD per month there on. Initial sale price covers the hardware over two fold, and monthly revenue is atleast 4 times as much as the costs for them. It is DAMN GOOD business for them, that’s a dream profit margin.

But what happens when this continues on?
No one buys new sims from auctions, land looses total value. Many individuals have taken a lot of losses, but that’s nothing compared to the losses of 3rd party companies.

These 3rd party companies, and invidivuals working as realtors will stop buying from auctions, prices significantly drop. These same people leave SL, some of them still having some profit, some not.

These same people are the Big Spenders in SL, contracting work, stimulating economy, buying tools and utilities, running malls, residential rentals, and in my case also a bank, advertising network, multiple products etc. They WILL leave.

You probably guessed it already what happens after that?
Total economic disaster, not the depression what’s going on currently, but even worse. Money doesn’t simply move, market velocity  slows down, whole economy grinds to halt, and markets are again flooded with land by those who want to cut their losses and leave SL.

And in effect as they are gone, and money doesn’t flow at the regular rate, the low spenders, don’t have such sources of income avail to them like they are used to. Thus, they don’t spend as much, or at all, and leave SL more easily. This causes a butterfly effect.. this time caused by a tsunami however.. causing the whole economy grind to total halt.

In the end, Second Life dies due to that, or if not dies, economy will not probably ever recover.

Linden Lab, Do Not Underestimate Us, we DO KNOW what you are doing, and this WILL NOT BE TOLERATED much longer anymore. We, the Guys With Money, just might unite, and make a better alternative, with Real Understanding Of Economy, and Economies of Scale.

That Said, Thank You Linden Lab, you made My Dream Come True.

July 5, 2007

Why rental or mortgage might be better than buying?

Filed under: , , , , , — enni @ 5:29 pm

PRICE! It’s ALL ABOUT PRICE!
And especially lots about “land tax” AKA Tier fees.

I’m going to be using Mainland only, as for Island land you generally have lesser costs and that’s why it might be better in some cases than mainland.

Also, if you have the money, you definately should own, especially if you run on higher tiers, but now i’m thinking more about the price conservative newcomer guy or someone with not much money to put into Second Life.

Think about this, to own you need:

  • Be premium
  • Pay tier to LL

For rental, what do you need? A few L$ only!

Premium costs at minimum 6USD a month, making 6*266*1.035(Lindex Fee) = 1651.86L$ a month
You get back from that as stipend, on average 4.33 weeks a month: 4.33*300=1299L$ a month.
Leaving premium to cost: 352.86L$ a month.
This gets you “free” 512sqm tier.
512sqm parcel costs currently, for mediocre quality land about 5600L$.
4096sqm parcel cost: 44,800L$
First month costs to get your first 512sqm parcel: 72USD - 4.88USD(Stipends) + 21.05USD(Land Cost) = 88.17USD First month costs to get your first 4096sqm parcel: 72USD - 4.88USD(Stipdends) + 168.42USD(Land) + 25USD(Additional Tier) = 260.54USD

Quite a lot right?

Rental costs are somewhere on this vicinity:
275L$ for 512sqm
1600L$ for 4096sqm
WEEKLY
Makes: 1190.75L$ for 512sqm and 6928L$ for 4096sqm a month.

512sqm rental for a year: 14289L$ or 53.72USD
4096sqm rental for a year: 83136L$ or 312.54USD

Costs of ownership:
512sqm, 5600L$ purchase, 4234.32L$ for premium :: 9834.32L$
So for 512sqm, for a year, it might be actually better to own it!

4096sqm: 44,800L$ purchase, 4234.32L$ for premium and 79800L$ for tiers :: 128834.32L$ for the first year
This difference is ** HUGE **
128834.32L$ - 83136L$ = 45698.32L$ or 171.80USD LESS COSTS. That’s more than the land PURCHASE price, and more than you are going to LIKELY GET from the land when sold!

Would 171.80USD make a difference to your business in SL? Probably. But more importantly: That’s 171.80USD IN YOUR pocket.

And the trend continues year after year, 2 year total costs:
OWN: 44,800L$ purchase +  8468.64L$ premium, 159600L$ tiers, TOTAL: 212868.64L$
RENT: 166272L$
DIFFERENCE: 46596.64L$ or 175.18USD

3 years total costs:
OWN: 44,800L$ purchase + 12702.96L$ premium + 239400L$ tiers, TOTAL:  296902.96L$
RENT: 249408L$
DIFFERENCE:  47494.96L$ or  178.55USD

So you are saving money!

If you are going for 512sqm parcel, rental might not be a good option for you, unless you want several of them in different places. Where i am heading with this?
YES, you could have with rental a lot more stores / locations of business than outright buying them out. You could get the benefit of growing your business way faster.

This same goes for mortgages too, except mortgage is slightly more expensive by basic costs, but if you slowly pay on the principal, you will end up owning the land.

Also, rental and mortgage is a PERFECT choice for you if you want so much land you simply cannot pay for it yourself outright, say half a sim or full sim. Full sim goes for 2,200-2,600USD today, that’s a huge lump of money!
For most of us, that might  even  mean TWO months salary in FULL.  and after that, there’s the continuous tier fees also!

So contact Tyrian Camilo inworld to get your rental! :)

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